Mike Bracken

Controlling innovation in media organisations

by Mike Bracken, Nik Silver. Average Reading Time: less than a minute.

This is the first of two presentations on how we work digitally at the Guardian, from Mike Bracken who heads the digital development team here.

This one is from WPP Stream, which is the annual gathering run by Sir Martin Sorrell’s company, for WPP people plus a handful of others. As you’ll see from the video Mike presented at Stream shortly before going on holiday, which is why this is being posted by me (Nik) instead of him.

It’s five minutes of pretty intense delivery. You can see all the WPP Stream videos on the Stream YouTube channel. Meanwhile, here’s Mike talking a little bit about how innovation happens around here: