On becoming Executive Director of Digital in the Cabinet Office

I am delighted to have accepted a new position. To give it the full title, I will take the post of Executive Director of Digital Efficiency and Reform Group, Cabinet Office. I will start in early July. I am really looking forward to meeting the team at the Government Digital Service.

For someone with my longstanding interests in open data and technology development, the role is simply too good to pass. The role has many challenges, some specific in terms of delivery, and more generally to bring a culture based on new digital skills into the centre of Government in order to transform the delivery of online public services.

As it says on the description, this role aims to

“Change the model of government online publishing, by putting a new central team in Cabinet Office in control of the overall user experience across all digital channels, commissioning all government online information from other departments”

As I’ve been told several times already, it’s a huge challenge, and many Government digital projects have faltered in the past. But in my opinion, for the first time, all the elements are lined up favourably:

Crucially, Martha Lane Fox’s report sets out a clear strategy. It’s an excellent report, both challenging and inspiring. I took part in the original interviews for the report, and I will admit to a feeling of deja vu, as over the years I’ve had countless conversations on digital policy, freeing up data and introducing new digital skills to Government, and too often there was little to show as a result. Not this time. The report’s key findings are genuinely groundbreaking.

The next key issue which has often been lacking in the past was Ministerial backing and enabling cross-Government backing. Again, the response from Francis Maude and the backing of all Ministers removed a huge potential blocker.

Externally, the Open Data agenda continues to make third-party adoption and innovation easier, and the growing number of agencies and developers able to quickly create new publishing services and applications is a key part of the new Government digital ecosystem. The recent AlphaGov prototype shows the speed and cost reductions which can be gained when services are relentlessly user focussed.

So I signed up. I’ve been watching this unfold for 15 years. We’ve had some success at The Guardian in the last few years, but this challenge is far greater: to improve the quality of digital public service provision for every person in the UK.

I haven’t had time to think about success and the detail of what that will mean, but I know that in several years’ time there will need to be a culture of digital innovation at the heart of public service delivery, and those with new digital skills should consider working within Government as attractive as working for a technology company. I’ve had the great fortune to work with hundreds of digital developers, and I know at heart they they want to change the world and improve digital services from the users perspective. Now seems to be the time to give them a chance.

Reflections on the Guardian

So I’m leaving the Guardian. It’s a great organisation, and I will miss the people hugely. The building, culture and atmosphere all help, but the key to the place is the talent. It’s full of hugely talented people, and it’s the development team I will miss most of all.

The digital strategy we pioneered at the Guardian was disarmingly simple. To help the Guardian achieve’s its goals, in journalism and commercially, we needed to bring in high quality digital talent, let them innovate, and transform the technology thinking from a service culture to a leadership function. And we needed to think about content and data distribution as a platform itself, and build products using that platform. Finally, we had to open all of this to fellow travellers in order to build a global audience. Overall, we gave it a good go.

This is encapsulated in the October 2010 presentation: From publisher to platform. These Gartner keynotes are huge, with around 10,000 delegates. You may prefer to view the slides instead of video.

Developer blog

The Developer blog is a great way to keep abreast of the Guardian’s progress.

Mobile Products

Of all the products we created, perhaps the most important was m.guardian for reaching new audiences, and the iPhone app for changing the payment dynamic. But perhaps the most beautiful, and the one which demonstrated how quickly platform investment could lead to new product innovation, is EyeWitness. Whatever your choice, they’re all here:
http://www.guardian.co.uk/mobile/apps

Open Data

One fascinating project we helped with was the launch of data.gov. Having Tim Berners-Lee walking around the development team is good for morale. Here’s the video: http://www.guardian.co.uk/news/datablog/video/2010/jan/22/datastore-panel-discussion

Open Platform

The journey from Publisher to Platform really passed a tipping point with the commercial launch of the Open Platform in May 2010. From writing API’s to the current developer drop-ins, it’s all part of making a publisher and its systems open: http://www.guardian.co.uk/open-platform

While I am sad to leave, the Guardian is in a better place now digitally than most of its competitors, and if the quality of the people there is anything to go by, they’ll thrive. I wish them the best.

Guardian-related blogs

My Guardian Profile is here: http://www.guardian.co.uk/profile/mikebracken

There are many in the Guardian team who have blogged eloquently about the progress we made, and about many other subjects.

Martin Belam - http://www.currybet.net/cbet_blog/2010/11/mike-bracken-gartner.php

Meg Pickard - http://www.guardian.co.uk/profile/megpickard

Nik Silver - http://niksilver.com/2011/04/27/agile-ukgovit/

Stephen Dunn - http://www.guardian.co.uk/open-platform/blog/what-is-powering-the-content-api

Matt Wall - http://www.guardian.co.uk/open-platform/blog/video/video-mat-wall-introduces-the-guardian-open-platform