Mike Bracken


Mike in Estonia

I am the Executive Director of Digital in the Cabinet Office, which sits at the centre of Government and has the overarching purpose of making Government work better. I joined in July 2011, and spent the first several months in Government creating the Government Digital Service (GDS). GDS includes several parts of the Government’s digital estate: DirectGov, BusinessLink, Innovations, Digital Policy, the beta of GOV.UK and Digital Engagement. In addition, the GDS is developing the wider Government digital strategy, leading on developing transactional improvements and creating a performance framework for all Government services online.

Prior to joining the Cabinet Office, I worked as the Director of Digital Development at Guardian News & Media.

I joined GNM for the second time in February 2008 to lead its digital transformation. The digital development team delivered the core digital platforms, created dozens of innovative new products, co-devised the digital strategy for the organisation and opened up the Guardian’s content and data to developers and third parties.

Prior to this I was a Director at Wavex.co.uk, a leading UK technology services company. In November 2011 I sold my shares in the company to private investors.

I’ve done plenty of other things, a few worth mentioning.

I helped set up mysociety.org, in a very small way, but of which I’m proud, as it is a great organisation. Tom Steinberg and the team were years ahead in understanding what could be done with Government services and open data, and it was a pleasure to help them.

I wrote some policy pieces for the IPPR. One on the BBC, and the other on intermediaries.

I was VP Interactive at chello, the ISP brand of UPC, a long time ago. I just finished using the Air Miles.

I also have a life outside of digital. I love football. Proper football. I am chairman of the mighty Sporting Hackney FC, which is the job they give you when nobody will pick you anymore.

Official Bio

Mike was appointed Executive Director of Digital for the UK Government in July 2011. He is responsible for overseeing and improving the Government’s digital delivery of public services. Mike is leading on the work to transform public sector services to a “digital by default” model by building and championing a digital culture that puts the user first and delivers the best, low-cost public services possible. Prior to joining the Government, Bracken worked at Guardian News & Media as Digital Development Director for nearly four years; co-founded e-democracy site My Society and was a Director/Shareholder at technical services company Wavex.